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Unlike last year’s tournament where a Cinderella in the form of @1918 stormed the Final Four, this year’s event featured some true heavyweights of the Twitter-sphere. The question on everyone’s mind is who will join @spikejones and @jimsterne in the hallowed hall of the Twitter Madness infamy. Each of the Final Four contestants would be worthy champions but alas just won will receive the honor of saying “Twitter Madness Tourney? I have no clue what you’re talking about.” But before we get to the championship we must first determine the combatants. Let’s go to the Final Four Summary…
@unmarketing v. @jowyang:
The early favorite in this match had to be @jowyang given his experience in the Twitter Madness event. In fact it was just last year that Jeremiah battle tweet-to-tweet with eventual champion Jim Sterne in an epic match-up so surely his mettle is well tested in this arena.
During his match-up @jowyang went with the “Travelogue Strategy” last seen in the 1972 Twitter Madness Tourney and we followed Jeremiahs travel to New York. Some of the things we learned were:
- He had a bunch of meetings
- He either meditates or medicates depending on whether you believe him or his auto-correct
- The World Trade Center looks magnificent – so eff you terrorists!
- He had some more meetings
- The AT&T building is designed to withstand a nuclear attack – and probably angry customers I assume
- People in Colorado speak the most normal…or is it Ohio…whatever.
- More meetings
- Sushi chefs spend waaaaaaay too much time learning their craft
- It takes 5,100 gallons of fuel to fly from NYC to SF just slightly more than what a Hummer uses going to the other side of town.
In all a rather pedestrian performance by the Altimeter Man. Frankly I woulda cut my trip short so that I could focus on the Tourney but whatevs
So what about @unmarketing ? Could he topple last year’s Tourney Runner up? What did we learn from Scott during the match-up?
- He’s a lawbreaker. A nice lawbreaker but a lawbreaker nonetheless (FWIW, only would a Canadian compliment the cop that pulled him over)
- He offered his insight on what happens when you unsubscribe from an email list
- He shared a follower’s insight on QR Code strategy
- He provided an analysis of Microsoft’s Retail presence.
- He finished off with a video of 5 Year-Old Jonah Rocking out on a System of a Down drum cover
Yes Jonah, you rock! But you know who else rocks? @unmarketing, that’s who.
@JustinKownacki v. @AndyBeal:
A battle of two Twitter Madness Tourney veterans. One “Armchair sociologist & perpetual contrarian”, the other CEO of @Trackur, founder of @MarketingPilgrm. Loves the ukulele, taekwo….what? Plays the ukulele? Oh let’s check that out. I suggest turning the speakers to 11 while reading the remainder of this post
So @JustinKownacki of the Erie, Pennsylvania Kownackis is always a though provoking observer of his surroundings. He almost didn’t even qualify for the tournament because I suspect his intellect is too high, but then I remembered he was from Erie, PA, the same town as my good pal @ToddAllen9 and he’s pretty much an idiot so I figured how smart could this Justin guy really be. But back to the task at hand, Justin started as he normally does poking his followers with tweet like this:
And ya know he’s got a point…in fact I think I taking tomorrow off.
He also wisely observed:
I’ll throw in people with clean offices, whassup wit dat?
But then he went all intellectual on us again:
I mean I love bedeviled eggs as much as the next guy but what does that have to do with electronics? But he eventually brought himself back with a well-timed burrito reference:
But then went right back to the intellectual stuff quoting, of course Nabokov, who is, of course, the back-up goaltender for the New York Islanders
So, in typical @JustinKownacki style he gave you mixed bag ranging from the ridiculous to the sublime, from the highbrow to the low brow…ok….I don’t even know what that means.
Now what of @AndyBeal, he of the indiscernible accent, what was he up to during this critical match-up…
Once again he was up to his old tricks, vacillating between over the top compliments to me, the Owner and Commissioner of the @deanshaw Twitter Madness Tourney and downright jabs to my character. His bait and switch strategy has worked in the past, but would that continue?
He started by concurring with @FYeahAnalytics on the integrity of the Tourney itself..
Well, I never….
Then he mixed in some stuff about Mobile Ads and LinkedIn…
Then figuring he’d done enough for one day went to go see the Carolina Hurricanes get beat again with 108 of his closest friends.
The funny thing is that I really believe only 108 people showed up for the game cuz those Hurricanes are
Then he jumped back to his compliments:
And then either insulted me or complimented me, I don’t have a clue <mental note: ask @JustinKownacki, he’ll know):
And then he went back to some stuff like ‘reputation management’ and Digg.
And then inexplicitly, without reason, @AndyBeal dropped the biggest bombshell in the 86 year history of the Twitter Madness Tourney:
Surely #RHOC doesn’t mean what I think it means, does it?
And with that, the Tournament was halted while Twitter Madness officials checked to see if @AndyBeal’s Twitter account had been hacked by a 49 year divorcee from Nebraska. When it was discovered that @AndyBeal had in fact authored that Tweet, the judges made the pronouncement that this tournament could not go on without @AndyBeal for fear that it would miss more stunning revelations. And so with that we had a winner.
To Justin and Jeremiah we bid a fond farewell. To Andy and Scott….LET”S GET IT ON!
To check out the brackets go to @deanshaw Twitter Madness 2013 Brackets
For more info on the tourney check out my 2013 Twitter Madness Tourney Page
There’s a tradition in Twitter Madness Tournament play to not talk about the next step until you’ve climbed the one in front of you. I’m sure going to the Sweet 16 is beyond your wildest dreams, so let’s just keep it right there.
Forget about the 140 character limit, the size of their Klout score, their fancy avatars, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.
And most important, don’t get caught up thinking about winning or losing this Tourney. If you put your effort and concentration into Tweeting to your potential, to be the best that you can be, I don’t care what the scoreboard says at the end of the game, in my book we’re gonna be winners!
But enough with plagiarizing motivation speeches from Hoosiers and on the Elite 8 Wrap-up
Feature Match-up: @TheFakeESPN v. @unmarketing
Let’s get this out of the way right now, if you are a sports fan with a little bit of cynicism then you have to follow @TheFakeESPN. If you’re just a sports fan, then you have to follow @TheFakeESPN. If your neither a sports fan nor cynical than why the Hell are you even reading this…go to wherever non-cynical non-sports fans go…probably @Oprah
As usual @TheFakeESPN served up a bevy of great fake sports content which is awesome and all but there’s something missing…you know… that engagement stuff…
I mean c’mon man, you have 410,080 followers but only follow 49 Twitter accounts? According to the @deanshaw “WhatAreYouTooGoodForUs” index, @TheFakeESPN scores an embarrassing 8,389.
As for @unmarketing, his “WhatAreYouTooGoodForUs” index is 4.1. But what about content? Well let’s see what we learned about @unmarketing during this match-up:
- He thinks “We Care a Lot” by Faith No More is one of the greatest songs of his generation. Now, if “his generation” is limited to that one Tuesday back in 1987 then I can probably agree with him. Other than that, All I can say is ‘We Care a Lot” isn’t even the greatest song by Faith No More. That honor goes to “Epic”…
- He’s down with The Shawshank Redemption
- He’s a Blue Jays fan
- He understands the impact “The” Gretzky trade had to all of Canada
- He clearly understands the importance of the Twitter Madness Tourney
A now for the rest of the Elite 8 Match-ups…
@GinaMcCrae v. @jowyang:
First there was “The Drive”
Then there was “The Fumble”
And now there is another epic fail to add to Cleveland sports lore – The Twumble….or is it the The Twive…oh, I don’t know, but it’s epic!!!
@GinaMcCrae acknowledged her opponent as she has done successfully throughout the Tourney…you know engaging them and all that stuff you’re supposed to do on social media. But her words were prophetic, and a nod to the black cloud the permanently hangs over Cleveland’s sports landscape
And so it was, she made the fatal mistake of looking back at her most recently dispatched opponent @frankreed with a little Bing bashing.
Sadly, I tried looking up “What are the chances of @GinaMcCrae winning this match by looking backward not forwards?” on Bing and I couldn’t find it in the results.
While all this went on @jowyang was his normal workmanlike self, offering a summary of Google’s lame April Fool’s Day pranks and a spreadsheet showing how much time is spent sleeping and working, reminding me of how pathetic my life is. This time around it was enough to dispatch of his rookie rival.
So we must say goodbye to this year’s Cinderella story and let her get back to Cleveland where, if my memory serves me well, probably has a depressing black cloud hanging over it.
@JustinKownacki v. @SocialMedia411:
During the course of this year’s Twitter Madness Tourney, @SocialMedia has been the class of the field and seemingly this year’s anointed one. Like Old Faithful , they offered an endless stream of “things that don’t suck”. From Instagram and Facebook, to Twitter and Vine, if you’re looking for kiss-ass info on social media, this is the only Twitter handle you need to follow
As for @JustinKownacki, he had music on his mind with nods to Green Day, Notorious B.I.G, Ice Cube and George Clinton all while questioning the diagnosis of ADHD and crappy PIXAR sequels. Paraphrasing Forrest Gump – He’s like a box of chocolates, you never know what you’re going to get. But where he scored massive points was on this gem:
No worries, @JustinKownacki because you will now also be tormented with “Ghost of Final Four Present”
@kaimac v. @AndyBeal:
In a re-match of last year’s Elite 8 match-up, @kaimac and @AndyBeal once again locked horns to see who would advance to the Final Four. Last year’s match was a barn-burner and ultimately decided by a series of opportunistic tweets by @kaimac that covered “The Big Three”: Beer, potatoes, and pie. @AndyBeal was unable to recover from this brilliant onslaught and was left to utter a string of internet acronyms. It was SOL for @AndyBeal
But that was then and this is now.
Best I could tell @kaimac had two things on his mind: April Fool’s Day and his distrust of Internet reviews. I don’t know no about the accuracy of all online reviews but I do know that the Select Inn in Minot, ND is the worst hotel on the planet.
As for @AndyBeal, perhaps out of a sense of desperation he was unusually nice to me….and my Mom
But then got back to the sarcastic Andy I know and love…
But then went back to “nice” Andy
It was all very confusing to me, but in the end, surprisingly effective.
So the Field of Four is set! Let’s get it on!
To check out the brackets go to @deanshaw Twitter Madness 2013 Brackets
For more info on the tourney check out my 2013 Twitter Madness Tourney Page
Things are really heating up in the 2013 Twitter Madness Tourney, and by “heating up” I mean no one really gives a shit, except for about half of the remaining contestants. The rest are all, like, “Twitter Madness what?” and “I don’t get it” and “Like I give a rat’s ass.” So with enthusiasm at an all–time high let’s take a look at the Sweet 16 match-ups and who makes it through to the Elite 8
Featured Match-Up: @adage v. @unmarketing*:
For the first time in Twitter Madness Tourney history a competitor has tweeted about bacon and lost their match. The “Bacon Strategy” as it has become to be known, is widely used, often in desperation, but always successfully since the Twitter Madness Tournament started in 1954. In this case however, @adage chose to bury the tweet amongst an unusual amount of Agency gobbledygook thus minimizing its “Wow!” appeal.
And while @unmarketing was rather quiet during this crucial Sweet 16 match-up, he did take time to post a nifty xtranormal video about Social Media ROI Conversations. ‘So what?’ you ask? Well I for one appreciate the time it takes to slap one of those together, having done a few myself. Making it funny or interesting is an even bigger challenge but @unmarketing manages to do both. Now, was his better than the ones I’ve done? Well, I’ll let you be the judge of that….
@unmarketing Masterpiece: The Social Media ROI Conversation
@deanshaw Masterpiece: The Adventures of Social Media Guy
Whichever you prefer, the win goes to the guy who put the “un” into marketing.
And now on to the rest of the Sweet 16 Action…
@HubSpot v. @jowyang: So @HubSpot offered a plethora of amazing content that will make you a better online marketer. @jowyang on the other hand Re-Tweeted one of my blog posts, and showed us he’s not the Super Human we thought he was by screwing up his math:
That obvious and intentional display of mathematical miscalculation won my heart.
@GinaMcCrae v. @frankreed: I’ll have to admit, for a first time Twitter Madness Tourney participant, @GinaMcCrae certainly has swagger, look,for example, at this initial tweet in her match-up with Twitter Madness veteran @FrankReed –
Of course, what @GinaMcCrae doesn’t know is that in the 42 year history of the Twitter Madness Tourney, no one with self-respect has ever won the championship. That aside, it wasn’t the brashness or self-respect that won @GinaMcCrae this improbably victory, it was the fact that @frankreed only tweeted once. Talk about no self-respect.
@JustinKownacki v. @leeodden: @leeodden tweeted a lot about conferences. Among other things, @JustinKownacki shared stuff like this:
Somehow conferences don’t seem all that important.
@SocialMedia411 v. @MicheleJKiss: The Displaced Aussie in Boston/Partner, Web Analytics Demystified/Gadget nerd/Drinker of Apple Kool-Aid was awesome as always, and @SocialMedia411 continued to offer a consistent stream of great info. In the end they ended up in a statistical tie – only the second in the 72 year history of the tournament. According to Rule 42, Section 8, Paragraph 3 of the Twitter Madness Tourney Rules, the tie goes to the one who has Carl from Caddyshack on their Twitter page. Gunga Galungda
@jimsterne v. @kaimac: Highlights of @jimsterne during match-up:
- Two, yes two published articles
3. And this guy:
Highlights of @kaimac during match-up:
@FYeahAnalytics v. @AndyBeal: And in the Battle Royale of the Sweet Sixteen, @FYeahAnalytics and @AndyBeal traded Twitter Reply’s on subjects that included scary avatars, bacon, and 404 Error pages – a true battle between two Twitter Titans. It was a competition so close I called my Mom for guidance. She told me @AndyBeal was the son she wanted me to be and that other guy had a curse word in his name.
And now on to the Elite 8
To check out the brackets go to @deanshaw Twitter Madness 2013 Brackets
For more info on the tourney check out my 2013 Twitter Madness Tourney Page
Round 2 Summary
The competition heated up in round 2 of the 2013 Twitter Madness Tourney as the participants vied for a coveted spot in the Sweet Sixteen. It was a round full of twist and turns and the first ever “double elimination”. Yes two competitors were so equally horrible that I eliminated both of them. To fill the void I made the unprecedented move to grant the much desired spot to a loser in another match-up. They don’t call it Twitter Madness for nothing. Let this be a lesson to the field
of sixteen. If you commit Twitter atrocities during this tournament you not only disrespect me, but you disrespect your country, the Corps, and your Mama.
For the winners, see you in the Sweet Sixteen. For the Losers, grab your bags and go home!
Featured Match-up: @mental_floss v. @jimsterne
Let’s just get the record straight, you don’t become the Twitter Madness Champion by being some ham ‘n’ egger with a Twitter account. It takes all kind of social savvy and digital acumen to reach the Twitter Madness Tourney mountain top. So it’s not surprising, that @jimsterne played his second round match-up like a fiddle, nay, a Stradivarius. So what did he do right this time?
- He re-tweeted my wrap-up from Round 1 and acknowledge that in doing so he violated Tweet Type 3 in my List of 27 Tweet Types
- He mentioned “poop” in a tweet.
- He dropped some of his own content on us with “Analytics Misery Loves Company”
- And if that wasn’t enough, he re-tweeted a linked to my presentation at the upcoming #eMetrics Conference. I hope I’ll see all of you there!
And now let’s take a look at the other exciting match-ups…
@FastCompany v. @spikejones: FastCompany is most certainly a firehouse of great content that they tweet day and night, night and day. It’s a virtually ongoing education on business, technology…and pandas apparently. But you know that person you meet at a party that corners you and drones on and on, endlessly about a bunch of shit you just don’t care that much about and you just want to punch him in the face and tell him to shut the fuck up. That person is FastCompany. They tweeted a total of 134 times in the 2 day match-up with @spikejones. As for Spike, he tweeted a mere 8 times and said something about zombies and hating you. Advantage: Spike Jones
@unmarketing v. @TheFakeESPN: If you’re a sports fan you should definitely be following the always funny @TheFakeESPN. As a bonus they have an picture of bacon on their Twitter page – and nothing scores points in the Twitter Madness Tourney quite like bacon. On the other side is @unmarketing who is self-admittedly “kind of a big deal on a fairly irrelevant soc media site which inflates his self-importance.” Bacon wins. Bacon always wins.
@adage v. @1918: Phil, why dost thou beseech me? Last year’s Tournament Cinderella could only muster up a couple tweets in the 2nd round match-up against Ad Age. That was meager enough to hand the win to @adage
@ovrdrv v. @TheFakeCNN: I never thought it would be possible for both sides to lose but the performance of @ovrdrv AND @TheFakeESPN was so underwhelming it was impossible to determine a winner. So, in an unprecedented move the Commissioner has ruled that both will be bounced from the tournament and @unmarketing who lost to a picture of bacon will be granted a second chance. The Commissioner also announced that “Raspberry-Frosted Pop-Tarts are friggin’ awesome.” Film at 11.
@HubSpot v. @AudienceCreator: Twitter madness Tourney Rookie tweeted something about “hidden bacteria lurking on your mobile device just as I was taking a big lick off my iPhone. Not cool @AudienceCreator. Not. Cool.
@jowyang v. @webby2001: In my Twitter Madness Tourney Rules I forgot to mention one very important point: “not feeling an ounce of guilt for loving Ambrosia” disqualifies you from the competition. Sorry @webby2001, that’s just how much I feel.
@GinaMcCrae v. @chuckhemann: The brash rookie from Cleveland continued her aggressive play in round two even poking her nose into the @FYeahAnalytics v. @erictpeterson match-up. But she made an almost fatal mistake late in the match-up when she actually tweeted the term “Mmm duhLISH” sensing she’d really fucked up she quickly followed that up with a tweet about “Pancakewiches” which acted as the antidote to her previous misstep. As for @chuckhemann, he spent the first part of the match traveling and then pissed me of by tweeting about being at Ruth’s Chris Steak House and eating apple tarts.
@frankreed v. @DavidBThomas: Frank started strong out of the gate tweeting about cheese and doughnuts and then gave us the history of Internet Meme’s. As for @DavidBThomas he offered up only a couple tweets during the match-up, but to be honest, he’s at his most brilliant on Facebook, check him out there!
@JustinKownacki v. @cnmoody: There are times I wished @JustinKownacki would just wear a GoPro video camera so I could follow him around all day. Granted he uses a lot of fancy words sometimes and is way smarter than me, but the tweets I do understand and his observations on everyday live are pure gold. Nothing wrong with you @cnmoody, you just ran up against a tough Twitter hombre this time <mental note: ask @JustinKownacki what ‘hombre” means>.
@SeinfeldToday v. @leeodden: Would 4 measly tweets from the always brilliant @SeinfeldToday be enough to topple the Online Marketing Master? Not this time Jerry. What is the deal with that?
@avinash v. @SocialMedia411: @avinash is one of the most renowned practitioners in my field of analytics and I love him like a brother, but following @SocialMedia411 is like getting a free education in new media.
@GinnySkal v. @MicheleJKiss: @GinnySkal (why do I always read that as SkinnyGal?) is a force of nature here in the Triangle but she has two passions I can’t get with, cats and Pat Sajak. Fortunately for @MicheleJKiss she only shares one of those passions…unless she would like to publicly declare her love for Mr. Sajak????? Barring a last minute admission, the edge here goes to @MicheleJKiss
@iowahawkblog v. @kaimac: OK, I’ll be honest here. @kaimac wins because I’m tired of @iowahawkblog’s right wing crap and because Brooklyn Brutus is the wind beneath @kaimac’s wings
@FYeahAnalytics v. @erictpeterson: In a stunning development, @FYeahAnalytics wins by forfeit as @erictpeterson declares that “Twitter is not a game”
@mitchjoel v. @AndyBeal: I just talked to my Mom on the phone. She said that @AndyBeal is the son she wanted me to be, so I guess he wins this round. It helps that @mitchjoel only tweeted 3 times during the match-up ;)
So there you have it, the Sweet 16 of the 2013 Twitter Madness Tourney. Good luck to all and to all a good night!
Ya know who should win the @deanshaw Twitter Madness Tourney this year? Me, that’s who. I mean this on-going monitoring and analysis of my brackets is a freakin’ pain in the ass. But alas, I am barred from participating in the event because of my overwhelming advantage.
So, the 1st round is in the books and as expected there we’re some stunning upsets. That’s the beauty of this tournament you don’t have to be a “Rock Star” or “Ninja” or even a “Guru”. You can be just a regular old hack like @andybeal and still advance in Twitter Madness. All you need is some interesting or clever tweets and you can have your own “One Shining Moment” My GAWD that song is horrible.
Let’s take a look at my in depth analysis that I just wasted 3 hours on and see who’s in and who’s out…
FEATURE MATCH-UP: @chrisbrogan v. @GinaMcCrae
It always warms the cockles of my heart when I see a virtual unknown embrace the Twitter Madness Tourney and step up to the plate oblivious to the challenge that lay ahead. Such was the case in the epic 1st Round match-up we saw in McCrae vs. Brogan. In a Titanic upset the wunderkind David from Cleveland upset the Goliath of all things Twitter. The Tourney newbie seemed un-intimidated and play surprisingly well by mocking my tourney. A ballsy move by the Twitter Tourney diaper dandy.
Not to be openly mocked @deanshaw mocks the mocker:
McCrae brilliantly followed my mock of her mock with another mock, pulling off the first ever double-mock meme in the history of the tournament
As for Chris, he ain’t got time fo dat.
And now a summary of the other exciting matchups…
@FastCompany v. @mikewhitmore: Fast Company’s tweet barrage (almost 200 unique in total) was way too much for Former digital anthropologist, entrepreneur, husband, blogger, musician, professional speaker, networker & Nutella lover
@spikejones v. @jtobin: While Jim brought an interesting NCAA Bracket based on Twitter presence the wily Spike Jones let others do the talking for him while he spoke at some Word of Mouth thingy dingy. Talk about advocacy!
@unmarketing v. @jamieplesser: Like @spikejones, @unmarketing let his audience speak for him including quoting him on this gem “The difference between a person with 7 years retail experience and 1 year, is the person with 7 years hates people more.” Since I’ll probably shamelessly steal that I may as well give him entre to the next round.
@TheFakeESPN v. @SmallsMeasures: Tough matchup for Smalls and @TheFakeESPN didn’t choke it away
Winner: @The FakeESPN
@adage v. @HelenASPopkin: Could Ad Age AND Helen Popkin both forgotten about their matchup? A decidedly underwhelming performance by both goes to Ad Age for including Oreos and Kit Kats n the same tweet.
@unbounce v. @1918: In the best match-up of the day, last year’s tournament darling @1918 stood toe to toe with the Canadian un-bounce advocates. When the match ended in a statistical tie, I had to go to the rules books which clearly states in Rule 219, Article 3 that “in the event of a statistical tie, the win will be awarded to the person who tweets about BBQ the most.”
@JudahWorldChamp v. @ovrdrv: Both competitors played sloppy twittering but OverDrive was less bad than Judah.
@TheFakeCNN v. @CoreyCreed: The Fake CNN is just way too funny in thi matchup and beat out the Internet Marketing Guru
@HubSpot v. @SquareJawMedia: SquareJaw can only muscle out 4 tweets and gets buried by an avalanche of HubSpot informational goodness
@anjeanettec v. @AudienceCreator: Audience Creator won by default as the comedy of Anjeanette took an unfortunate hiatus during the matchup
@jowyang v. @digitalalex: Wait, I wonder if Digital Alex was hanging with @anjeanettec the past few days as he was curiously absent from his matchup with @jowyang
@webby2001 v. @glenngabe: Another close battle, with Webby edging out Gabe because of some original content and I think he said something about brisket.
@chuckhemann v. @RudiShumpert: Are you effing kidding me Shumpert? I give you entre into the biggest Twitter Tournament on the planet and you tweet 4 times including a RT and one mentioning Klout? I can’t wait to see you at eMetrics so I can give you a piece of my mind…and a drink…I recall I owe you a drink.
@MarkRaganCEO v. @frankreed: Wait…what??? MarkRaganCEO didn’t even tweet during his matchup? Are you kidding me? Are you getting your Tourney advice from @RudiShumprt or something???
@DavidBThomas v. @Cole_Watts: Dave Thomas started off using the “I’ll just be the scribe for @ToddWheatland” tweet strategy which hasn’t been used in over 45 years, and just when I was about to vanquish him to the loser pile he said something about a coupon for ‘Critter Removal”
@TheOnion v. @JustinKownacki: I knee jerk reaction was to just give this to @TheOnion, but Justin’s observations on everyday life were just to good…and always are.
@cnmoody v. @stevehall: Moody plays small but comes up big. Sometimes less is more.
@SeinfeldToday v. @carlsonjill: I guess Jill didn’t want to come out to play. Seinfeld wins by default
@leeodden v. @JayDolan: Lee wasn’t at his best but he was good enough to slip by at Jay kid.
@avinash v. @awarenessinc: Two legendary competitors stumbled during their matchup but @Avinash said something about the snooze button…and I freaking LOVE the snooze button.
@SocialMedia411 v. @mktgdouchebag: Despite passing along a great video with David Bowie and Sonic Youth and a FREAKING great Social Media Strategy Generator , the Social Media 411 wins based on volume of great content
@dmscott v. @GinnySkal: In another big upset, @GinnySkal squeaks out a victory over the heavily favored @dmscott despite picking Marquette to go all the way in the NCAA Tournament
@gemise v. @MicheleJKiss: @gemise violated Tweet Type 3 too many times and was disqualified
@mental_floss v. @coreyspencer: Apparently @coreyspencer is a Canadian living in Utah who LIKES movies, comic books, video games, digital marketing and analytics, but LOVES his sweet wife and 3 insane little boys but DOESN’T tweet during the Twitter Madness Tourney
@jeffreylcohen v. @jimsterne: Last year’s Twitter Madness Tourney Champion wins because if he doesn’t he’ll throw another pox on my house and because I’m scared he’ll beat me up at next month’s eMetrics Conference.
@iowahawkblog v. @zachward: Ya know how I said I follow some people cuz they piss me off? @iowahawkblog is one of those people and yet he advances to the next round. WTF is wrong with me?
@badbanana v. @kaimac: @BadBanana picked the wrong time to be bad. @kaimac advances
@wwwbigbaldhead v. @FYeahAnalytics: I had high hopes for my favorite zombie killer but apparently slaying the dead doesn’t mean slaying the Twitter competition.
@lruettimann v. @erictpeterson: Eric has blocked me from seeing his Tweets and has disavowed the Twitter Madness Tourney altogether. A savvy show of reverse psychology if ever I saw one – and for that he advances to the next round.
@mitchjoel v. @OMLee: Despite a killer Hot Dog Baseball Salary calculator that @OMLee offered to the world, Mitch wins due to his Canadianess.
@AndyBeal v. @johnlovett: You’re in the Twitter Madness Tourney and you only tweet once??? John you have disrespected your country, the Corps, and your Momma.
Congrats to the winners, you’re on to the 2nd round and even tougher competition. For the losers, go on home and cry to your Mammys.
To check out the brackets go to: http://challonge.com/TwitterMadness2013
A study commissioned by the @deanshaw Institute indicates that the majority up America couldn’t could less about the outcome of this year’s Super Bowl. Based on a survey of one respondent the results clearly showed that from coast to coast there was very little interest in who the eventual winner would be. There were three outliers in the data clustered around Maryland and Northern California. There also appeared to be strong interest in Southern Nevada.
In a related study, it was determined that 97% of people would rather pour buffalo wing sauce in their eyes than see Ray Lewis do that stupid dance again. The other 3% classified themselves as legally blind.
When I first entered the work force one of the best perks around was being able to attend trade shows and conferences. What was not to love? You got away from the drudgery of the 9-5 grind, got to go to strange and exotic places (like Cleveland for example), and were generally given meals and accommodations well beyond what you were used to in real life. There were no sweeter words than “per diem”, which I think is Latin for “eat whatever you want, the company is paying for it” (SIDE NOTE: Have you ever noticed how fancy some people get when they are spending someone else’s money?).
I can’t say I’ve done a lot of work related travel, after all, I am waaaaaay too important to leave the office for any length of time, but I have been able to travel to some parts of this world that I wouldn’t have never seen otherwise. (Quick Disclaimer: For those that envy business travelers, while it seems like a paid vacation from the outside, I can tell you that traveling on the company dime isn’t nearly as fun or as glamorous as it often appears).
But that was then and this is now: Then, was pre-internet where communication was done primarily by phone, mail, and in person. Al Gore had not invented the Internets yet and conferences and trade shows were by default a location-based activity. Oh how the world has changed since then.
Today, I am barraged with emails inviting me to download whitepapers (98% appear to talk about how important it is to have a social media presence), sign up for webinars (98% appear to talk about how important it is to have a social media presence), or view live coverage of events (98% appear to talk about how important it is to have a social media presence). If I never felt like working, I could easily fill my brain with enough information to, well, fill my brain, all from the comfort of my desk. There is literally nothing you can’t learn with a few well-booleaned Google searches. Seriously, I did brain surgery on my dog this afternoon after Googling “How to do brain surgery on my dog”. (Mental Note: Google “where can I bury my dead dog” later).
This leads me to my point; Has digital media evolved to a point where business travel is becoming obsolete? Other than to enrich the industries that profit from business travelers (I’m looking at you mini-bar manufacturers), why do I really need to go to Orlando to learn about the latest social media techniques? What’s the value of venturing to Seattle to discover new advances in web analytics? Tell me the ROI of going to the junket, drunk-fest, douchebag convention, think tank that is South By Southwest. The truth is, you don’t need to go beyond your comfy little cube to be the smartest man on the planet on almost any subject you want. Yet these conferences continue to thrive, grow, and be well-attended.
Now, liars proponents will tell you, “Being face to face is the most effective way to learn and interact” (Translation: Dude, how am I gonna figure out who’s hiring so I can angle for a new and better job at a different company). They might tell you “rubbing shoulders with the customer is the best way to get deals done” (translated: Dude, sure I know the customer is going to renew, but I love free Ruth Chris Steaks, so a little business dinner on the road is a win-win). You will often hear “By removing yourself from the distraction of the office, you are able to focus on activities that will enhance your development and benefit the company” (Translation: Dude, when you’re on the road, it’s harder for the boss to see what a slack you are and if the strip joint restaurant is smart, they know how to
write a receipt that will not only pay for your filet mignon but also allow you to over-expense the company and profit from the trip). Another popular argument is “by going out into the field you are better able to understand the market and its needs and demands” (translated: Dude, Cirque de Soleil can only be truly appreciated in Vegas). Finally, an oldie but goodie is “I’ll be able to bring back knowledge that I can share with the team (translated: “fuck the team, they already loathe me because I got to go to London and they didn’t, and by the time the boss remembers that I didn’t do a knowledge transfer, whatever I learned will be outdated, and I’ll have to go to the next conference for a refresher”).
The dirty little secret is that most of these trips aren’t necessary. The company will probably do just fine if you miss that “Mobile Marketing: Your Roadway to Success” conference in Tempe. You can probably find 14 webcasts on ‘YouTube Channel best practices’ that will teach you more than that “Leveraging Video Content for Sales Success” event in New York. And I know for Goddamn sure that whatever the fuck they talk about at South By Southwest Interactive isn’t something that can’t be learned at some loud noisy bar on a Friday night at your local college campus (I mean that’s pretty much what happens at SXSW right?).
Don’t get me wrong, if you can convince the company that you need to attend every conference in the country like some weed-smokin’ Phish fan, more power to you. Just be on notice that the day will come when the gravy train ends and we’ll look back and say “remember the days when we traveled the country for free to learn stuff we already knew?” Until then enjoy your free travel perks while you can, rack up those frequent flyer miles and 5 Stars restaurants because someday soon that pinhead Lionel in finance (who never travels) is gonna take a hard look at the books and ask “Why do we send Phil to San Francisco every year for MacWorld? Aren’t we in the semi-conductor business?”
* Disclaimer: While Dean talks a big game about his disdain for business travel and its uselessness, he is generally full of shit and disingenuous on the subject. He is more than happy to help you spend your per diem at a fine restaurant that has fresh cut chops, a wide selection of Brandy, and well-stocked humidor. Give him a call as he is available most evenings
Ok, so I have been trying to start a blog for some time now. Having worked in Online Marketing and New Media for over 13 years now it seemed like something I needed to do. The problem was that I didn’t have a lot of time to maintain a blog especially one that would never be read. Despite that I often found the occasion when I wanted to scream at the sky over something I read, something I heard, or something I saw.
So what finally got me started? Twitter of course. After using the micro-blogging platform (does anyone really use ‘micro-blogging’ anymore?) for a few years now, it occurred to me that its mostly useless. Well, let me take that back. I have found it sueful as a replacement for my RSS reader. I have found more than enough people that provide me with 10x as much content than I could possibly digest and once in while I learn something that someone has passed along. As for the other 90% of tweets then tend to come in a few flavors:
- ReTweets of somebody’s ReTweeted Tweet
- Someone thanking someone for Retweeting their Retweeted Tweet
- People telling me that they’ve just become Mayor of Kroger
- People telling me that they are at the Game, Concert, Play, Restaurant and just said hi to an athlete, entertainer, reality show star.
Despite this, I have an annoying Twitter habit that is fed by my iPhone. I really have become what I loathe….one of “those guys” with his nose buried in his phone.
As the realization of my downward spiral into Twitter dependency evolved, I decided I needed to way to assess the quality of the information I was being fed from my Twitter stream. It just happened that this realization came to me at the same time as another diversion arrived: March Madness. So it occurred to me; What if the people I followed were to take part in my own Twitter Madness tournament. I would invite the 64 best tweetersw I followed, rank them, and allow them to compete with each other to determine just what ones were the best, and that’s what I’ve done.
So there you have it, and here it is, my first post. And here it is details on my 1st Annual Twitter Madness tournament.