This isn’t going to be a long detailed post about how to optimize your email campaigns. There is plenty of info out there from people smarter than me for that.

This is a real short simple lesson on what not to do.

Don’t do this…

If you are the email marketing person at Fragrancenet.com you are bereft of any marketing skill whatsoever. You are the reason people hate marketing. You are the reason that me, a customer, hates you.

If you aren’t the email marketing person at Fragrancenet.com then consider this a lesson in marketing 101 – use your fucking head and be smarter with your marketing campaigns. Spamming your customer and prospects isn’t being smart. It’s incredibly stupid. It’s marketing malpractice.

Stop it. Stop it now.