Category Archives: Twitter
Unlike last year’s tournament where a Cinderella in the form of @1918 stormed the Final Four, this year’s event featured some true heavyweights of the Twitter-sphere. The question on everyone’s mind is who will join @spikejones and @jimsterne in the hallowed hall of the Twitter Madness infamy. Each of the Final Four contestants would be worthy champions but alas just won will receive the honor of saying “Twitter Madness Tourney? I have no clue what you’re talking about.” But before we get to the championship we must first determine the combatants. Let’s go to the Final Four Summary…
@unmarketing v. @jowyang:
The early favorite in this match had to be @jowyang given his experience in the Twitter Madness event. In fact it was just last year that Jeremiah battle tweet-to-tweet with eventual champion Jim Sterne in an epic match-up so surely his mettle is well tested in this arena.
During his match-up @jowyang went with the “Travelogue Strategy” last seen in the 1972 Twitter Madness Tourney and we followed Jeremiahs travel to New York. Some of the things we learned were:
- He had a bunch of meetings
- He either meditates or medicates depending on whether you believe him or his auto-correct
- The World Trade Center looks magnificent – so eff you terrorists!
- He had some more meetings
- The AT&T building is designed to withstand a nuclear attack – and probably angry customers I assume
- People in Colorado speak the most normal…or is it Ohio…whatever.
- More meetings
- Sushi chefs spend waaaaaaay too much time learning their craft
- It takes 5,100 gallons of fuel to fly from NYC to SF just slightly more than what a Hummer uses going to the other side of town.
In all a rather pedestrian performance by the Altimeter Man. Frankly I woulda cut my trip short so that I could focus on the Tourney but whatevs
So what about @unmarketing ? Could he topple last year’s Tourney Runner up? What did we learn from Scott during the match-up?
- He’s a lawbreaker. A nice lawbreaker but a lawbreaker nonetheless (FWIW, only would a Canadian compliment the cop that pulled him over)
- He offered his insight on what happens when you unsubscribe from an email list
- He shared a follower’s insight on QR Code strategy
- He provided an analysis of Microsoft’s Retail presence.
- He finished off with a video of 5 Year-Old Jonah Rocking out on a System of a Down drum cover
Yes Jonah, you rock! But you know who else rocks? @unmarketing, that’s who.
@JustinKownacki v. @AndyBeal:
A battle of two Twitter Madness Tourney veterans. One “Armchair sociologist & perpetual contrarian”, the other CEO of @Trackur, founder of @MarketingPilgrm. Loves the ukulele, taekwo….what? Plays the ukulele? Oh let’s check that out. I suggest turning the speakers to 11 while reading the remainder of this post
So @JustinKownacki of the Erie, Pennsylvania Kownackis is always a though provoking observer of his surroundings. He almost didn’t even qualify for the tournament because I suspect his intellect is too high, but then I remembered he was from Erie, PA, the same town as my good pal @ToddAllen9 and he’s pretty much an idiot so I figured how smart could this Justin guy really be. But back to the task at hand, Justin started as he normally does poking his followers with tweet like this:
And ya know he’s got a point…in fact I think I taking tomorrow off.
He also wisely observed:
I’ll throw in people with clean offices, whassup wit dat?
But then he went all intellectual on us again:
I mean I love bedeviled eggs as much as the next guy but what does that have to do with electronics? But he eventually brought himself back with a well-timed burrito reference:
But then went right back to the intellectual stuff quoting, of course Nabokov, who is, of course, the back-up goaltender for the New York Islanders
So, in typical @JustinKownacki style he gave you mixed bag ranging from the ridiculous to the sublime, from the highbrow to the low brow…ok….I don’t even know what that means.
Now what of @AndyBeal, he of the indiscernible accent, what was he up to during this critical match-up…
Once again he was up to his old tricks, vacillating between over the top compliments to me, the Owner and Commissioner of the @deanshaw Twitter Madness Tourney and downright jabs to my character. His bait and switch strategy has worked in the past, but would that continue?
He started by concurring with @FYeahAnalytics on the integrity of the Tourney itself..
Well, I never….
Then he mixed in some stuff about Mobile Ads and LinkedIn…
Then figuring he’d done enough for one day went to go see the Carolina Hurricanes get beat again with 108 of his closest friends.
The funny thing is that I really believe only 108 people showed up for the game cuz those Hurricanes are
Then he jumped back to his compliments:
And then either insulted me or complimented me, I don’t have a clue <mental note: ask @JustinKownacki, he’ll know):
And then he went back to some stuff like ‘reputation management’ and Digg.
And then inexplicitly, without reason, @AndyBeal dropped the biggest bombshell in the 86 year history of the Twitter Madness Tourney:
Surely #RHOC doesn’t mean what I think it means, does it?
And with that, the Tournament was halted while Twitter Madness officials checked to see if @AndyBeal’s Twitter account had been hacked by a 49 year divorcee from Nebraska. When it was discovered that @AndyBeal had in fact authored that Tweet, the judges made the pronouncement that this tournament could not go on without @AndyBeal for fear that it would miss more stunning revelations. And so with that we had a winner.
To Justin and Jeremiah we bid a fond farewell. To Andy and Scott….LET”S GET IT ON!
To check out the brackets go to @deanshaw Twitter Madness 2013 Brackets
For more info on the tourney check out my 2013 Twitter Madness Tourney Page
There’s a tradition in Twitter Madness Tournament play to not talk about the next step until you’ve climbed the one in front of you. I’m sure going to the Sweet 16 is beyond your wildest dreams, so let’s just keep it right there.
Forget about the 140 character limit, the size of their Klout score, their fancy avatars, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.
And most important, don’t get caught up thinking about winning or losing this Tourney. If you put your effort and concentration into Tweeting to your potential, to be the best that you can be, I don’t care what the scoreboard says at the end of the game, in my book we’re gonna be winners!
But enough with plagiarizing motivation speeches from Hoosiers and on the Elite 8 Wrap-up
Feature Match-up: @TheFakeESPN v. @unmarketing
Let’s get this out of the way right now, if you are a sports fan with a little bit of cynicism then you have to follow @TheFakeESPN. If you’re just a sports fan, then you have to follow @TheFakeESPN. If your neither a sports fan nor cynical than why the Hell are you even reading this…go to wherever non-cynical non-sports fans go…probably @Oprah
As usual @TheFakeESPN served up a bevy of great fake sports content which is awesome and all but there’s something missing…you know… that engagement stuff…
I mean c’mon man, you have 410,080 followers but only follow 49 Twitter accounts? According to the @deanshaw “WhatAreYouTooGoodForUs” index, @TheFakeESPN scores an embarrassing 8,389.
As for @unmarketing, his “WhatAreYouTooGoodForUs” index is 4.1. But what about content? Well let’s see what we learned about @unmarketing during this match-up:
- He thinks “We Care a Lot” by Faith No More is one of the greatest songs of his generation. Now, if “his generation” is limited to that one Tuesday back in 1987 then I can probably agree with him. Other than that, All I can say is ‘We Care a Lot” isn’t even the greatest song by Faith No More. That honor goes to “Epic”…
- He’s down with The Shawshank Redemption
- He’s a Blue Jays fan
- He understands the impact “The” Gretzky trade had to all of Canada
- He clearly understands the importance of the Twitter Madness Tourney
A now for the rest of the Elite 8 Match-ups…
@GinaMcCrae v. @jowyang:
First there was “The Drive”
Then there was “The Fumble”
And now there is another epic fail to add to Cleveland sports lore – The Twumble….or is it the The Twive…oh, I don’t know, but it’s epic!!!
@GinaMcCrae acknowledged her opponent as she has done successfully throughout the Tourney…you know engaging them and all that stuff you’re supposed to do on social media. But her words were prophetic, and a nod to the black cloud the permanently hangs over Cleveland’s sports landscape
And so it was, she made the fatal mistake of looking back at her most recently dispatched opponent @frankreed with a little Bing bashing.
Sadly, I tried looking up “What are the chances of @GinaMcCrae winning this match by looking backward not forwards?” on Bing and I couldn’t find it in the results.
While all this went on @jowyang was his normal workmanlike self, offering a summary of Google’s lame April Fool’s Day pranks and a spreadsheet showing how much time is spent sleeping and working, reminding me of how pathetic my life is. This time around it was enough to dispatch of his rookie rival.
So we must say goodbye to this year’s Cinderella story and let her get back to Cleveland where, if my memory serves me well, probably has a depressing black cloud hanging over it.
@JustinKownacki v. @SocialMedia411:
During the course of this year’s Twitter Madness Tourney, @SocialMedia has been the class of the field and seemingly this year’s anointed one. Like Old Faithful , they offered an endless stream of “things that don’t suck”. From Instagram and Facebook, to Twitter and Vine, if you’re looking for kiss-ass info on social media, this is the only Twitter handle you need to follow
As for @JustinKownacki, he had music on his mind with nods to Green Day, Notorious B.I.G, Ice Cube and George Clinton all while questioning the diagnosis of ADHD and crappy PIXAR sequels. Paraphrasing Forrest Gump – He’s like a box of chocolates, you never know what you’re going to get. But where he scored massive points was on this gem:
No worries, @JustinKownacki because you will now also be tormented with “Ghost of Final Four Present”
@kaimac v. @AndyBeal:
In a re-match of last year’s Elite 8 match-up, @kaimac and @AndyBeal once again locked horns to see who would advance to the Final Four. Last year’s match was a barn-burner and ultimately decided by a series of opportunistic tweets by @kaimac that covered “The Big Three”: Beer, potatoes, and pie. @AndyBeal was unable to recover from this brilliant onslaught and was left to utter a string of internet acronyms. It was SOL for @AndyBeal
But that was then and this is now.
Best I could tell @kaimac had two things on his mind: April Fool’s Day and his distrust of Internet reviews. I don’t know no about the accuracy of all online reviews but I do know that the Select Inn in Minot, ND is the worst hotel on the planet.
As for @AndyBeal, perhaps out of a sense of desperation he was unusually nice to me….and my Mom
But then got back to the sarcastic Andy I know and love…
But then went back to “nice” Andy
It was all very confusing to me, but in the end, surprisingly effective.
So the Field of Four is set! Let’s get it on!
To check out the brackets go to @deanshaw Twitter Madness 2013 Brackets
For more info on the tourney check out my 2013 Twitter Madness Tourney Page
Things are really heating up in the 2013 Twitter Madness Tourney, and by “heating up” I mean no one really gives a shit, except for about half of the remaining contestants. The rest are all, like, “Twitter Madness what?” and “I don’t get it” and “Like I give a rat’s ass.” So with enthusiasm at an all–time high let’s take a look at the Sweet 16 match-ups and who makes it through to the Elite 8
Featured Match-Up: @adage v. @unmarketing*:
For the first time in Twitter Madness Tourney history a competitor has tweeted about bacon and lost their match. The “Bacon Strategy” as it has become to be known, is widely used, often in desperation, but always successfully since the Twitter Madness Tournament started in 1954. In this case however, @adage chose to bury the tweet amongst an unusual amount of Agency gobbledygook thus minimizing its “Wow!” appeal.
And while @unmarketing was rather quiet during this crucial Sweet 16 match-up, he did take time to post a nifty xtranormal video about Social Media ROI Conversations. ‘So what?’ you ask? Well I for one appreciate the time it takes to slap one of those together, having done a few myself. Making it funny or interesting is an even bigger challenge but @unmarketing manages to do both. Now, was his better than the ones I’ve done? Well, I’ll let you be the judge of that….
@unmarketing Masterpiece: The Social Media ROI Conversation
@deanshaw Masterpiece: The Adventures of Social Media Guy
Whichever you prefer, the win goes to the guy who put the “un” into marketing.
And now on to the rest of the Sweet 16 Action…
@HubSpot v. @jowyang: So @HubSpot offered a plethora of amazing content that will make you a better online marketer. @jowyang on the other hand Re-Tweeted one of my blog posts, and showed us he’s not the Super Human we thought he was by screwing up his math:
That obvious and intentional display of mathematical miscalculation won my heart.
@GinaMcCrae v. @frankreed: I’ll have to admit, for a first time Twitter Madness Tourney participant, @GinaMcCrae certainly has swagger, look,for example, at this initial tweet in her match-up with Twitter Madness veteran @FrankReed –
Of course, what @GinaMcCrae doesn’t know is that in the 42 year history of the Twitter Madness Tourney, no one with self-respect has ever won the championship. That aside, it wasn’t the brashness or self-respect that won @GinaMcCrae this improbably victory, it was the fact that @frankreed only tweeted once. Talk about no self-respect.
@JustinKownacki v. @leeodden: @leeodden tweeted a lot about conferences. Among other things, @JustinKownacki shared stuff like this:
Somehow conferences don’t seem all that important.
@SocialMedia411 v. @MicheleJKiss: The Displaced Aussie in Boston/Partner, Web Analytics Demystified/Gadget nerd/Drinker of Apple Kool-Aid was awesome as always, and @SocialMedia411 continued to offer a consistent stream of great info. In the end they ended up in a statistical tie – only the second in the 72 year history of the tournament. According to Rule 42, Section 8, Paragraph 3 of the Twitter Madness Tourney Rules, the tie goes to the one who has Carl from Caddyshack on their Twitter page. Gunga Galungda
@jimsterne v. @kaimac: Highlights of @jimsterne during match-up:
- Two, yes two published articles
3. And this guy:
Highlights of @kaimac during match-up:
@FYeahAnalytics v. @AndyBeal: And in the Battle Royale of the Sweet Sixteen, @FYeahAnalytics and @AndyBeal traded Twitter Reply’s on subjects that included scary avatars, bacon, and 404 Error pages – a true battle between two Twitter Titans. It was a competition so close I called my Mom for guidance. She told me @AndyBeal was the son she wanted me to be and that other guy had a curse word in his name.
And now on to the Elite 8
To check out the brackets go to @deanshaw Twitter Madness 2013 Brackets
For more info on the tourney check out my 2013 Twitter Madness Tourney Page
Round 2 Summary
The competition heated up in round 2 of the 2013 Twitter Madness Tourney as the participants vied for a coveted spot in the Sweet Sixteen. It was a round full of twist and turns and the first ever “double elimination”. Yes two competitors were so equally horrible that I eliminated both of them. To fill the void I made the unprecedented move to grant the much desired spot to a loser in another match-up. They don’t call it Twitter Madness for nothing. Let this be a lesson to the field
of sixteen. If you commit Twitter atrocities during this tournament you not only disrespect me, but you disrespect your country, the Corps, and your Mama.
For the winners, see you in the Sweet Sixteen. For the Losers, grab your bags and go home!
Featured Match-up: @mental_floss v. @jimsterne
Let’s just get the record straight, you don’t become the Twitter Madness Champion by being some ham ‘n’ egger with a Twitter account. It takes all kind of social savvy and digital acumen to reach the Twitter Madness Tourney mountain top. So it’s not surprising, that @jimsterne played his second round match-up like a fiddle, nay, a Stradivarius. So what did he do right this time?
- He re-tweeted my wrap-up from Round 1 and acknowledge that in doing so he violated Tweet Type 3 in my List of 27 Tweet Types
- He mentioned “poop” in a tweet.
- He dropped some of his own content on us with “Analytics Misery Loves Company”
- And if that wasn’t enough, he re-tweeted a linked to my presentation at the upcoming #eMetrics Conference. I hope I’ll see all of you there!
And now let’s take a look at the other exciting match-ups…
@FastCompany v. @spikejones: FastCompany is most certainly a firehouse of great content that they tweet day and night, night and day. It’s a virtually ongoing education on business, technology…and pandas apparently. But you know that person you meet at a party that corners you and drones on and on, endlessly about a bunch of shit you just don’t care that much about and you just want to punch him in the face and tell him to shut the fuck up. That person is FastCompany. They tweeted a total of 134 times in the 2 day match-up with @spikejones. As for Spike, he tweeted a mere 8 times and said something about zombies and hating you. Advantage: Spike Jones
@unmarketing v. @TheFakeESPN: If you’re a sports fan you should definitely be following the always funny @TheFakeESPN. As a bonus they have an picture of bacon on their Twitter page – and nothing scores points in the Twitter Madness Tourney quite like bacon. On the other side is @unmarketing who is self-admittedly “kind of a big deal on a fairly irrelevant soc media site which inflates his self-importance.” Bacon wins. Bacon always wins.
@adage v. @1918: Phil, why dost thou beseech me? Last year’s Tournament Cinderella could only muster up a couple tweets in the 2nd round match-up against Ad Age. That was meager enough to hand the win to @adage
@ovrdrv v. @TheFakeCNN: I never thought it would be possible for both sides to lose but the performance of @ovrdrv AND @TheFakeESPN was so underwhelming it was impossible to determine a winner. So, in an unprecedented move the Commissioner has ruled that both will be bounced from the tournament and @unmarketing who lost to a picture of bacon will be granted a second chance. The Commissioner also announced that “Raspberry-Frosted Pop-Tarts are friggin’ awesome.” Film at 11.
@HubSpot v. @AudienceCreator: Twitter madness Tourney Rookie tweeted something about “hidden bacteria lurking on your mobile device just as I was taking a big lick off my iPhone. Not cool @AudienceCreator. Not. Cool.
@jowyang v. @webby2001: In my Twitter Madness Tourney Rules I forgot to mention one very important point: “not feeling an ounce of guilt for loving Ambrosia” disqualifies you from the competition. Sorry @webby2001, that’s just how much I feel.
@GinaMcCrae v. @chuckhemann: The brash rookie from Cleveland continued her aggressive play in round two even poking her nose into the @FYeahAnalytics v. @erictpeterson match-up. But she made an almost fatal mistake late in the match-up when she actually tweeted the term “Mmm duhLISH” sensing she’d really fucked up she quickly followed that up with a tweet about “Pancakewiches” which acted as the antidote to her previous misstep. As for @chuckhemann, he spent the first part of the match traveling and then pissed me of by tweeting about being at Ruth’s Chris Steak House and eating apple tarts.
@frankreed v. @DavidBThomas: Frank started strong out of the gate tweeting about cheese and doughnuts and then gave us the history of Internet Meme’s. As for @DavidBThomas he offered up only a couple tweets during the match-up, but to be honest, he’s at his most brilliant on Facebook, check him out there!
@JustinKownacki v. @cnmoody: There are times I wished @JustinKownacki would just wear a GoPro video camera so I could follow him around all day. Granted he uses a lot of fancy words sometimes and is way smarter than me, but the tweets I do understand and his observations on everyday live are pure gold. Nothing wrong with you @cnmoody, you just ran up against a tough Twitter hombre this time <mental note: ask @JustinKownacki what ‘hombre” means>.
@SeinfeldToday v. @leeodden: Would 4 measly tweets from the always brilliant @SeinfeldToday be enough to topple the Online Marketing Master? Not this time Jerry. What is the deal with that?
@avinash v. @SocialMedia411: @avinash is one of the most renowned practitioners in my field of analytics and I love him like a brother, but following @SocialMedia411 is like getting a free education in new media.
@GinnySkal v. @MicheleJKiss: @GinnySkal (why do I always read that as SkinnyGal?) is a force of nature here in the Triangle but she has two passions I can’t get with, cats and Pat Sajak. Fortunately for @MicheleJKiss she only shares one of those passions…unless she would like to publicly declare her love for Mr. Sajak????? Barring a last minute admission, the edge here goes to @MicheleJKiss
@iowahawkblog v. @kaimac: OK, I’ll be honest here. @kaimac wins because I’m tired of @iowahawkblog’s right wing crap and because Brooklyn Brutus is the wind beneath @kaimac’s wings
@FYeahAnalytics v. @erictpeterson: In a stunning development, @FYeahAnalytics wins by forfeit as @erictpeterson declares that “Twitter is not a game”
@mitchjoel v. @AndyBeal: I just talked to my Mom on the phone. She said that @AndyBeal is the son she wanted me to be, so I guess he wins this round. It helps that @mitchjoel only tweeted 3 times during the match-up 😉
So there you have it, the Sweet 16 of the 2013 Twitter Madness Tourney. Good luck to all and to all a good night!
Ya know who should win the @deanshaw Twitter Madness Tourney this year? Me, that’s who. I mean this on-going monitoring and analysis of my brackets is a freakin’ pain in the ass. But alas, I am barred from participating in the event because of my overwhelming advantage.
So, the 1st round is in the books and as expected there we’re some stunning upsets. That’s the beauty of this tournament you don’t have to be a “Rock Star” or “Ninja” or even a “Guru”. You can be just a regular old hack like @andybeal and still advance in Twitter Madness. All you need is some interesting or clever tweets and you can have your own “One Shining Moment” My GAWD that song is horrible.
Let’s take a look at my in depth analysis that I just wasted 3 hours on and see who’s in and who’s out…
FEATURE MATCH-UP: @chrisbrogan v. @GinaMcCrae
It always warms the cockles of my heart when I see a virtual unknown embrace the Twitter Madness Tourney and step up to the plate oblivious to the challenge that lay ahead. Such was the case in the epic 1st Round match-up we saw in McCrae vs. Brogan. In a Titanic upset the wunderkind David from Cleveland upset the Goliath of all things Twitter. The Tourney newbie seemed un-intimidated and play surprisingly well by mocking my tourney. A ballsy move by the Twitter Tourney diaper dandy.
Not to be openly mocked @deanshaw mocks the mocker:
McCrae brilliantly followed my mock of her mock with another mock, pulling off the first ever double-mock meme in the history of the tournament
As for Chris, he ain’t got time fo dat.
And now a summary of the other exciting matchups…
@FastCompany v. @mikewhitmore: Fast Company’s tweet barrage (almost 200 unique in total) was way too much for Former digital anthropologist, entrepreneur, husband, blogger, musician, professional speaker, networker & Nutella lover
@spikejones v. @jtobin: While Jim brought an interesting NCAA Bracket based on Twitter presence the wily Spike Jones let others do the talking for him while he spoke at some Word of Mouth thingy dingy. Talk about advocacy!
@unmarketing v. @jamieplesser: Like @spikejones, @unmarketing let his audience speak for him including quoting him on this gem “The difference between a person with 7 years retail experience and 1 year, is the person with 7 years hates people more.” Since I’ll probably shamelessly steal that I may as well give him entre to the next round.
@TheFakeESPN v. @SmallsMeasures: Tough matchup for Smalls and @TheFakeESPN didn’t choke it away
Winner: @The FakeESPN
@adage v. @HelenASPopkin: Could Ad Age AND Helen Popkin both forgotten about their matchup? A decidedly underwhelming performance by both goes to Ad Age for including Oreos and Kit Kats n the same tweet.
@unbounce v. @1918: In the best match-up of the day, last year’s tournament darling @1918 stood toe to toe with the Canadian un-bounce advocates. When the match ended in a statistical tie, I had to go to the rules books which clearly states in Rule 219, Article 3 that “in the event of a statistical tie, the win will be awarded to the person who tweets about BBQ the most.”
@JudahWorldChamp v. @ovrdrv: Both competitors played sloppy twittering but OverDrive was less bad than Judah.
@TheFakeCNN v. @CoreyCreed: The Fake CNN is just way too funny in thi matchup and beat out the Internet Marketing Guru
@HubSpot v. @SquareJawMedia: SquareJaw can only muscle out 4 tweets and gets buried by an avalanche of HubSpot informational goodness
@anjeanettec v. @AudienceCreator: Audience Creator won by default as the comedy of Anjeanette took an unfortunate hiatus during the matchup
@jowyang v. @digitalalex: Wait, I wonder if Digital Alex was hanging with @anjeanettec the past few days as he was curiously absent from his matchup with @jowyang
@webby2001 v. @glenngabe: Another close battle, with Webby edging out Gabe because of some original content and I think he said something about brisket.
@chuckhemann v. @RudiShumpert: Are you effing kidding me Shumpert? I give you entre into the biggest Twitter Tournament on the planet and you tweet 4 times including a RT and one mentioning Klout? I can’t wait to see you at eMetrics so I can give you a piece of my mind…and a drink…I recall I owe you a drink.
@MarkRaganCEO v. @frankreed: Wait…what??? MarkRaganCEO didn’t even tweet during his matchup? Are you kidding me? Are you getting your Tourney advice from @RudiShumprt or something???
@DavidBThomas v. @Cole_Watts: Dave Thomas started off using the “I’ll just be the scribe for @ToddWheatland” tweet strategy which hasn’t been used in over 45 years, and just when I was about to vanquish him to the loser pile he said something about a coupon for ‘Critter Removal”
@TheOnion v. @JustinKownacki: I knee jerk reaction was to just give this to @TheOnion, but Justin’s observations on everyday life were just to good…and always are.
@cnmoody v. @stevehall: Moody plays small but comes up big. Sometimes less is more.
@SeinfeldToday v. @carlsonjill: I guess Jill didn’t want to come out to play. Seinfeld wins by default
@leeodden v. @JayDolan: Lee wasn’t at his best but he was good enough to slip by at Jay kid.
@avinash v. @awarenessinc: Two legendary competitors stumbled during their matchup but @Avinash said something about the snooze button…and I freaking LOVE the snooze button.
@SocialMedia411 v. @mktgdouchebag: Despite passing along a great video with David Bowie and Sonic Youth and a FREAKING great Social Media Strategy Generator , the Social Media 411 wins based on volume of great content
@dmscott v. @GinnySkal: In another big upset, @GinnySkal squeaks out a victory over the heavily favored @dmscott despite picking Marquette to go all the way in the NCAA Tournament
@gemise v. @MicheleJKiss: @gemise violated Tweet Type 3 too many times and was disqualified
@mental_floss v. @coreyspencer: Apparently @coreyspencer is a Canadian living in Utah who LIKES movies, comic books, video games, digital marketing and analytics, but LOVES his sweet wife and 3 insane little boys but DOESN’T tweet during the Twitter Madness Tourney
@jeffreylcohen v. @jimsterne: Last year’s Twitter Madness Tourney Champion wins because if he doesn’t he’ll throw another pox on my house and because I’m scared he’ll beat me up at next month’s eMetrics Conference.
@iowahawkblog v. @zachward: Ya know how I said I follow some people cuz they piss me off? @iowahawkblog is one of those people and yet he advances to the next round. WTF is wrong with me?
@badbanana v. @kaimac: @BadBanana picked the wrong time to be bad. @kaimac advances
@wwwbigbaldhead v. @FYeahAnalytics: I had high hopes for my favorite zombie killer but apparently slaying the dead doesn’t mean slaying the Twitter competition.
@lruettimann v. @erictpeterson: Eric has blocked me from seeing his Tweets and has disavowed the Twitter Madness Tourney altogether. A savvy show of reverse psychology if ever I saw one – and for that he advances to the next round.
@mitchjoel v. @OMLee: Despite a killer Hot Dog Baseball Salary calculator that @OMLee offered to the world, Mitch wins due to his Canadianess.
@AndyBeal v. @johnlovett: You’re in the Twitter Madness Tourney and you only tweet once??? John you have disrespected your country, the Corps, and your Momma.
Congrats to the winners, you’re on to the 2nd round and even tougher competition. For the losers, go on home and cry to your Mammys.
To check out the brackets go to: http://challonge.com/TwitterMadness2013
As a boy growing up in Winnipeg, Manitoba, I had dreams. Dreams of scoring the winning goal in the Stanley Cup finals, dreams of one day walking on the moon, dreams of starring alongside Goldie Hawn in a badly produced romantic comedy, and dreams of one day winning the @deanshaw Twitter Madness Tourney. But alas those dreams were derailed by poor skating skills, a moth-balled space program, a shortcoming in Hollywood good-looks, and ineligibility to participate in my own Twitter Tourney. Just as the stars aligned against me, they shot beacons of hope to 64 competitors in this year’s tournament. One by one those stars dimmed until there were just two remaining challengers for this year’s crown.
The last Tweeters standing are @jowyang and @jimsterne. They both showed the mettle, endurance, and acumen over each of their opponents to meet here in the Twitter Madness Final. As legends in their respective fields this promised to be a rock ‘em sock ‘em final. Let’s go to the action shall we?
Tale of the Tape
Color Commentary: @jowyang
Jeremiah showed his usual consistency during the final, bringing the noise AND the funk. He appeared to say “This is who I am, take me or leave me” This was a surprisingly courageous strategy given that this was likely the most important two days of tweeting in his life. But he showed amazing poise as he offered up some great tweets including:
Which revealed some amazingly funny (and real) corporate URLs like:
* Experts Exchange, a knowledge base where programmers can exchange advice and views at http://www.expertsexchange.com
* Looking for a pen? Look no further than Pen Island at http://www.penisland.net
* Then of course, there’s the Italian Power Generator company… http://www.powergenitalia.com
The snarky but insightful:
And alerting us to a new search engine that no one will ever use:
He was really focused and effective until…
In a jaw-dropping twitter meltdown, Jeremiah became distracted by an iPhone glitch that derailed the intense focus that had become his hallmark. By the time the issue was resolved, the buzzer had sounded on his Twitter Madness Championship. But did he do enough to win?
Color Commentary: @jimsterne
Unlike Jeremiah, Jim took an opposite tact for the final, and in chameleon-like fashion departed from his normal web/social media measurement focus to go “all in” on the Twitter Madness Tourney. At much risk to his legion of Twitter followers, who undoubtedly thought Jim had fallen off the Tweet wagon, Jim mixed in a heavy dose of content targeting the championship that he knew was needed to win the competition and gain true social media credibility.
So in addition to his normal tweet programming, Jim surgically addressed my blog post “The Complete List of 25 Tweet Types” posting examples of each type of tweet douchebaggery with amazing accuracy.
So it would seem obvious that this would cement a victory for the metrics man right? Well, actually not really. How’s that for suspense?
Ok, ya see folks, the thing with this Twitter stuff is that it’s all really just an endless stream of blather with a shelf life of about 10 sec. before it evaporates into the digital ether. You can talk about “influence” and “engagement”, and God forbid, “Klout” all you want, but in the end all that stuff is just bullshit. “Real” engagement doesn’t happen here in the digital world – it happens at your work, on your campus, on the field, in the grocery store, and at home. That’s were real connections are made. So put down your laptop, your phone, your Twitter, your Facebook, and go talk to someone, you know, someone non-digital, and go have a real conversation.
And without further ado (drum roll please…or rim shot….your choice) the winner of the 2012 @deanshaw Twitter Madness Tournament is:
Listen, I think all of the people I follow on Twitter are great, especially those who made it in this year’s tourney. You keep me informed, make me laugh, often ruin my productivity, and make life a little more interesting. For that, I thank you all!
But what separated Jim this year was the fact that the tournament started with me being an absolute unknown in his world. As the tournament progressed and Jim moved along in it, we interacted (digitally) about the tournament. At some point we inspired each other to create blog posts. Me in a post called ‘Social Media; Influence, Engagement and the Elusive ROI’ (For what it’s worth Jim told me I was wrong and threw a pox on my house) and Jim in a post entitled ‘Social Intercourse: How to Score Online’
Eventually, however, the “digital” became “human” and ended on the patio of a Starbucks in North Carolina, where Jim and I traded wild and woolly stories from the world of analytics. The vapor of Twitter had turned into the caramel macchiato of real conversation. And that, my friend, is “engagement”.
So there you have it. The 2102 @deanshaw Twitter Madness Tourney.
Congratulation to the runner-up @jowyang who will assume the crown should @jimsterne be unable to fulfill the requirements of champion. Odds are 50/50 on that.
Finally, congratulations to all tourney participants, who all bring value to my twitterstream every day.
See you all again in 2013.
Now back to my regularly scheduled and woefully backlogged blog posts
And who will vie for this most cherished title? Well, let’s take a look at the final four matchups…
@jimsterne v. @1918: Phil (@1918) Buckley continued his unlikely and inspired run into his Final 4 matchup against web analytics wonderman @jimsterne. Phil ignored the Las Vegas bookies, who offered him at a bazillion to 1 odds, and powered his way into the Final 4 doing what he does best; offering a mix of compelling SEO-focused marketing links, original content on his blog, and promoting and engaging with local social media birds of a feather. Ya see Phil doesn’t pine to be a small fish in a big pond, preferring to be a quite massive fish in our humble Raleigh-Durham pond. I swear there isn’t a marketing related event in the Triangle that Phil isn’t smack dab in the middle of. I heard he’ll even venture to Carrboro if the hippie tree-huggers promise not to hound him for autographs.
Perhaps the most steady-eddie competitor in this year’s Tourney, Phil stuck with his tried and true game plan starting with cordial note to his adversary @jimsterne. Frankly I would have preferred some good old-fashioned trash talk but Phil always takes the high road on these types of interactions. He followed up with some of his usual high quality SEO content but lest you thought he was a one trick pony also added some mad design skillz to the competition, designing the Final Four image you see here. I’m pretty sure it was Phil’s way of saying “Dean, your images suck, get a load of this”, but I’m not gonna take that personal (cough…..point deductions…cough). Finally, he was able to slip in the word ‘bacon’ in a couple tweets scoring him a quick 76.24 Twitter Madness points. In short, Phil put up a great score and dared @jimsterne to beat it.
That brings us to @jimsterne. The heavy favorite coming into the matchup, Jim came out swinging starting with a congenial acknowledgement of his opponent Phil, scoring major points by sharing a link to Phil’s blog, despite the increased visibility and influence it was sure to afford Phil with the Sterne followers. In addition to his regular sharing of web analytic content (this hits the bulls-eye of my professional heart and soul) he tweeted some things he probably wasn’t even aware would contribute to his Final Four success.
First, he tweeted this:
Two things stuck out here:
1. @mktgdouchebag was actually a competitor in last year’s @deanshaw Twitter Madness Tourney Final Four, seeing his name come up at this point in the competition reminded me of the excitement of last year’s tourney as well as just how small this social media world is.
2. I LOVE that freakin quote cuz I think its soooooo true. Let’s get pissed off America and make sh*t happen!
Next, he tweeted this:
Little did Jim know that I spent 12 years of my life in T.O. (as us Torontonians call it) and the image of that skyline reminded me of how much I love that city. Seriously folks, if you’re on the fence about this emetrics thing, just go. It’s in freakin’ Toronto. And stop by Lee’s Palace and watch some sweaty, local alternative rock. They may say something about me skippin’ out on a tab but they’re definitely talking about a different Dean Shaw.
Then he tweeted:
Why yes I do call myself an analyst and yes I did buy 10 lottery tickets. Eff you @jimsterne!
(Note: I’ll be at work Monday so it’s fair to assume that I didn’t win the lottery and Jim “may” get the last laugh here)
Running scared from @1918’s stellar performance and continuing his Venn diagram fascination he threw this is the ring:
and so as not to look like he was pandering to the judge, he then offered a candid and telling opinion of my tweeting prowess:
(p.s. they turned down my order explaining my tweets weren’t worthy of such fine parchment)
Not content with questioning my acumen, he once again poked ‘retargeting’ fun at himself:
Spanx Jim???? I’m blushing for you.
Finally, in an attempt to bring some culture to this sordid event, he offered up his prose in the form of a limerick:
Sadly, he lost 746 points for this as it was quite simply HORRIBLE, and embarrassed leprechauns everywhere.
In the end @1918 was very strong, but @jimsterne was stronger. But be warned 2013 Twitter Madness Tourney competitors, the secret is out and look for @1918 to be a favorite in next year’s spectacle
@jowyang v. @kaimac: It’s obvious @kaimac wasn’t listening to the sage counseling I gave @RudiShumpert at the conclusion of Elite 8 matchups so let me freakin’ repeat….
“Folks, let me be clear on something. When you get to the Elite 8 of the @deanshaw Twitter Madness Tourney and you don’t tweet on the first day of the matchup you disrespect me. But you not only disrespect me, you also disrespect your country, the Corps, and your Mama.”
I don’t know how clearer I could have been on this. I mean anyone who speaks English could not….wait a minute…@kaimac is Irish. I mean right off the boat smelling of beer and potatoes Irish.* Could it be that writing these posts in English as opposed to @kaimac’s native Gaelic has caused confusion for the young lad? If that’s the case, then I offer this to @kaimac:
Cad é na fuck cearr le fear agat? Ná tuigeann tú go bhfuil tú i @deanshaw Tourney Twitter Madness Final Four? Cuir síos ar an Guiness agus do cheann a fháil ar an Mick cluiche!
I’m glad I cleared that up.
On a positive note he did come strong on day 2 with a tweet offering last year’s champ @spikejones advice on serving me with a restraining order. I need that kind of discipline now and again.
As for @jowyang he seemed to find his groove with a variety of Twitter goodness including (but not limited to):
• Comparing Apple fanboys to potato crazy Japanese monkeys.
• Genetically modified goats mutated with Spider DNA to create spider webs in milk.
• Theorizing that our grandkids will laugh at our ‘paper’ and ‘metal’ system of currency
• A cute and boyishly naïve belief that Google+ has a hope in Hell (even though his own blog has no +1 capabilities)
* I don’t know this to be fact and it may be a gross mischaracterization and stereotyping of @kaimac and Irish people everywhere. Then again my Irish friend ‘Gus-Boy’ has been in America for almost 20 years and does, in fact, still smell of beer and potatoes.
So there you have it, 64 competitors whittled down to 2 battle worthy competitors. To quote Denver Bronco quarterback Peyton Manning (ok that sounds weird), “IT’S ON LIKE DONKEY KONG!”
Let’s have at it boys!
As for @kaimac and @1918, you have inspired a nation gentleman…ok…probably not…now shoo.
I believe it was Walt Whitman who said “Damn, the @deanshaw Twitter Madness Tourney is off the chain, dawg” Truer words were never spoken as the 2012 Edition of the Tournament was proving to be the most unpredictable and exciting in the 112 year history of the event. From grizzled veterans, to renowned celebrities, to local phenoms, the event has been one cliffhanger after another. So captivating has been the tournament that I got a call from Steven Spielberg yesterday who wanted to option the event for a movie. Well, I’m pretty sure it was Spielberg. I didn’t actually pick up the call and he didn’t leave a message, but c’mon, this tournament has been so spectacular why wouldn’t he yearn to base a movie on it? Anyway, I’m sure he’ll call back and if he doesn’t I’ll let Quentin Terantino do the movie cuz I know he’s gonna call.
But enough of my name-dropping Hollywood exploits, let’s see what happened in the Elite 8…
@jimsterne v. @frankreed: Frank made a Cinderella run in this year’s tournament but this time the clock struck 12 on this Marketing Pilgrim and his golden carriage turned into a pumpkin. So what went wrong? Well not much really, this is just a case of running into the Twitter Buzzsaw that is @JimSterne. So what did Jim do that was so special? Let me summarize.
- He freakin’ brought Venn Diagrams to the party. This hasn’t been seen since the ’54 Twitter Madness Tourney and Jim’s retro strategy was well timed.
- He pointed out his shortcomings. This is the first time in the history of Twitter that this has ever been done and Jim showed true courage in being the trailblazer of this type of humility.
- He’s bringing his case for Twitter supremacy to the source. And I suspect I can con him into paying for the coffee as well.
@TheOnion v. @1918: In a true David vs. Goliath matchup, local upstart Phil Buckley (aka @1918) tried to stop the undeniable force of @TheOnion. First, some background. according to his website 1918.com his twitter handle and seemingly his whole existence is predicated around the Boston Red Sox, and in its incarnation his web presence was to honor the year of that team’s last World Series Championship (1918). A worthy tribute I suppose but I am going to be perfectly honest with you, I hate the Red Sox, in fact there’s not much I like about Boston except for Bobby Orr, chowder, and the band. As far as the Red Sox go, I’ll never forgive them for poaching Pedro Martinez from my beloved Montreal Expos, which proved to be the final death nail in the downward spiral of the franchise.
But this isn’t about grudges right? So let me put away my well ingrained hatred for the city and baseball team I loathe the most and focus on the man himself, and his performance. I noticed that he secured a new gig which has to be attributed to his run in the Twitter Madness Tourney. I mean that’s the kind of power this event has…it catapults careers! To his credit he put on another successful #SEOMeetUp here in Raleigh (in an Irish Pub no less) featuring a guy making mad cash doing a web show called Freezerburns which Phil deftly promoted on Twitter with great skill. On the downside I noticed that he referenced the term “awesome sauce” which deducted 2.74 point from his score.
Now, how about @TheOnion. @TheOnion was Jon Stewart before Jon Stewart was Jon Stewart. If that kind of humor floats your boat than there’s no one better feed to follow than @TheOnion. But during the matchup with Phil, there just seemed to be something missing in the normal stellar Onion reporting. I can’t really put my finger on it but can’t help but think they were overlooking @1918. In fact, I detected some subtle sarcasm pointed towards Phil in one of their tweets:
So the question is, how much equity do I allow @The Onion, who is consistently the go-to Twitter account for all the fake news that’s fit to print. The answer: “none Goddammit”. This is the freakin’ @deanshaw Twitter Madness Tourney and you better show up ready to play when the bell sounds. So as the Onion might say:
@RudiShumpert v. @jowyang: A great matchup between the Sr. Director- Technology of Keystone Solutions and Jeremiah “Don’t call me Jow Yang” Owyang, Industry Wonk to the stars at Altimeter Group. Jeremiah came out of the gates strong with his mix of shared and original content. This is where Jeremiah really excels. Rather than just use Twitter as a glorified Mashable link feeder, he throws in some of his own content. Imagine that, a guy creating his own content and not RTing the same shit that’s been RTed a bazillion times by everyone else. He did make a huge mistake however when he Tweeted a link that was via him. What the fuck is up with that. As anyone familiar with my list of 25 Tweet Types will tell you, this is a clear violation of Tweet Type 3, and actually might be a new strain of Tweet, the “I RT my own Tweets” Tweet. With a Douchebag Scale Ranking of 8 this really hurt his score and could have been fatal.
As for Rudi, well he inexplicitly posted no tweets on the first day of the matchup. Folks, let me be clear on something. When you get to the Elite 8 of the @deanshaw Twitter Madness Tourney and you don’t tweet on the first day of the matchup, you disrespect me. But you not only disrespect me, you also disrespect your country, the Corps, and your Mama. Needless to say, that despite his faux pas Jeremiah was enough of a hare to beat Rudi’s tortoise to the finish line
@kaimac v. @AndyBeal: So @kaimac said somethin’ about ‘Titantic’ and then @andybeal said somethin’ about ‘Cinderella’ and then @kaimac said somethin’ about ‘Brooklyn’ and then @andybeal said somethin’ about ‘tru dat’ and then @kaimac said somethin’ about ‘Irish beer’ and then @andybeal said somethin’ about ‘trakur’ and then @kaimac said somethin’ about ‘potatoes’ and then @andybeal said somethin’ about ‘being sexy and he knows it’ and then @kaimac said somethin’ about ‘Amazon closing at 7pm’ and then @andybeal said somethin’ about an ‘Android condom phone’ and then @kaimac said somethin’ about ‘US Soccer’ and then @andybeal said somethin’ about ‘ukeleles’ and then @kaimac said somethin’ about ‘WTF’ and then @andybeal said somethin’ about ‘lol’ and then @kaimac said somethin’ about ‘grrrr’ and then @andybeal said somethin’ about ‘OMG!’ and then @kaimac said somethin’ about ‘Pie’ and then @andybeal said….wait…what??? @kaimac said something about ‘Irish Beer’, ‘potatoes’ and ‘pie’????? Ladies and gentleman, what you have witnessed here is the first culinary trifecta in Twitter Madness history. And then @deanshaw said somethin’ about ‘Winner Winner Chicken Dinner!’
To the Winners – Welcome to the Final Four!
To the Losers – Well, no one likes a loser…scram!
2012 Round Sweet 16 Wrap Up
And so it was the field in the @deanshaw Twitter Madness Tourney was narrowed to the Elite 8. So close was the competition that the results had to be run through the ‘Twitter Madness algorithm’ 17 times to ensure accuracy. The algorithm boasts an accuracy of 100%, 60% of the time which makes it as reliable a tool as the influence score on Klout.
@spikejones v. @jimsterne: In what the media dubbed as the “Thrilla in Twitzilla”, two tweeters at the top of their game came together in this hotly anticipated 140 character match-up. Spike, last year’s Twitter Madness Tourney Champion and self-proclaimed Twitter curmudgeon brought with him an impressive 8 game winning streak and is the only undefeated participant in the history of the tourney. Jim Sterne, the Founder of eMetrics Marketing Optimization Summit and Web Analytics Association brought nothing with him. An easy victory for Spike right? Not so fast Sparky.
While Spike was once again strong with his usual witticism that has served him well the past two tournaments, Jim wrote what may be the greatest piece of web literature in the history of the written word. So powerful were his words that it brought tears to the likes of Chuck Norris, the Statue of David, and the Mona Lisa. It is rumored that he is being considered for a Nobel Peace Prize for Literature based on this post alone. I myself have not read this masterpiece but can only imagine it was inspired by someone of great significance, and thank God for that person, as it is rare that one reads great prose these days and the world needs more muses to inspire such great work. We bid a fond farewell to @spikejones and could only wish that his contribution to literature ‘Brains on Fire’ were as inspired as Jim’s post. For all I know it might be, but frankly, it seemed to have a lot of words in it and I’m more of a pictures guy.
@chrisbrogan v. @frankreed: You gotta have some serious swagger to show up at a Twitter battle with @chrisbrogan with a few measly tweets. But that’s just what Frank did in the Sweet 16 matchup with Chris Brogan. Was Frank just being lazy or did he consciously decide to be the ying to Brogans verbose yang. Whatever it was Frank’s tact was brilliant, but not because of the quality or quantity of his tweeting, but rather because of what he didn’t tweet. That brings us to Mr. Brogan. The guy is undoubtedly a social media legend, but he committed two inexcusable errors during this crucial matchup. 1. He tweeted “True that” on 2 separate occasions. Listen folks, if you want to fit in with the cool kidz on Twitter you need to be down with the vernacular yo. And that vernacular knows that it’s “tru dat.” “True that” is what a middle-aged white guy would say…wait…what? Whaddya mean Chris is a middle-aged white guy?? Who knew? His second error was his persistent “Goodnight Moon.” I know the Moon, the Moon is a good friend of mine, and this good night stuff is starting to irritate the shit out of him. It’s also causing some workplace issues with the Sun who feels a tad bit slighted at not getting a “Good Morning Sun.” The lesson? Sometimes is not what you tweet, but rather, what you don’t tweet. Thank your lucky stars Frank, you slid by this time. As for Brogan, I think the kid has got a bright future ahead of him.
@TheOnion v. @badbanana: Wow! Two comedic titans battling it out on the field of Twittosity, but apparently only one showed up to the right field. I’m a big fan of @badbanana but his tweets were surprisingly lame and it’s a bad time to pull your funny hamstring. Then again, maybe he was just intimated but the awesomeness of @TheOnion who continues to be a formidable force. Either way the bad banana has got to split
@1918 v. @HubSpot: In a stunning development, @1918 received the first ever Twitter Madness yellow card for a clear tournament violation. This violation was assessed after Phil posted tweets overtly campaigning for support in helping him win the @deanshaw Twitter Madness Tourney. I run a clean tournament here and that shit just ain’t gonna fly. This violation would have seemed to end Phil run in the competition and in fact @HubSpot provided its usual stream of great social media information and resources. But in an amazing twist, it was revealed on Klout that @1918 was influential about ‘Australian Feral Goats’ and it just so happens I was looking around for a bunch of those to keep my lawn trim this Summer. Since Klout is enormously astute in its algorithmic measurement of influence, I now have my go-to guy for goats and Phil gets a W
@RudiShumpert v. @jdharm: @RudiShumpert RT’d my Etch-A-Sketch tweet. He wins. #YouGotAProblemWithThat?
@jowyang v. @adage: I was looking at Jeremiah’s Twitter avatar and it occurred to me that it looked like he was saying “@deanshaw is the freakin’ man”. I appreciate those apparent sentiments Jeremiah but it was your tweets about beer and Lynyrd Skynyrd that sealed the victory. Now what tweet is it y’all wanna hear? Freebird.
@SethMacFarlane v. @kaimac: I’d like to say @kaimac won his matchup over @SethMacFarlane because of his brilliant tweeting ability. But in this case Seth’s lackluster performance in this matchup would have lost to my Uncle Barney and my Uncle Barney died in 2007.
@SocialMedia411 v. @AndyBeal: Andy Beal is many things, CEO of Trackur , Founder of Marketing Pilgrim, photographer, Taekwondo master, and ukulele player So basically, he’s the son my Mom wanted me to be, well all that except for the ukulele part – she said she’d beat my ass if I ever played that. Andy also finds time to tweet, and he did just enough of that to pull out an upset over the normally strong @SocialMedia411 who was unusually quiet in this matchup.
For the winners it’s on to the Elite 8. For the rest of you ham ‘n’ eggers, there’s always next year.
With the field whittled down to 32, the competition in the @deanshaw Twitter Madness Tourney was hotter than the back of an iPad3. So focused were the competitors with the task at hand they were heard murmuring “I have no ideas what this is” and “Seriously, this is stupid”, and “I don’t give a rat’s ass”. That intensity led to some epic battles including the first tie in tournament history. Below is a summary of the results that captures in detail….oh screw it…its late and I just want to get this damn thing done with.
For the winners, see you in the Sweet Sixteen. For the Losers, well, you lost. Scram.
@BorowitzReport v. @spikejones: In the most anticipated battle of the 2nd round, defending Twitter Madness Champ Spike took on the wise-cracking Andy Borowitz. Borowitz took an early lead and seemed to have victory in hand with gems like “In Possible Gaffe, Romney Says Poor People ‘Taste Like Chicken’”, but like a true champion Spike score late with a hail Mary tweet that included “poop”. When the dust settled, the two ended is a statistical tie, the first in Twitter Madness history. The tie breaker in these instances is, of course, “Who has the skinniest tie?” That deciding factor went to Spike whose tie is so skinny its almost negative in width.
@jimsterne v. @JustinKownacki: JKow sometimes suffers from being too intelligent and cultured for Twitter. As an example he used “cinematography” in one of his tweets. I’m not quite sure what that means but I am pretty sure that kind of language is frowned upon on Twitter. Conversely, Jim uses words like “T-shirt”, and “thing”, and “Oooo!” and I am definitely down with that
@chrisbrogan v. @awarenessinc: Awareness Inc was going toe to toe with the social media swami when they choked and tweeted this “Our Pinterest influencer score is 23 on PinReach. What’s yours? Pinterest Influencer score? Pinterest Influencer score???? I’ll tell you what my “Pinterest Influencer Score is… it’s “You Lose”
@frankreed v. @mollybuckley: In case you didn’t know Frank is the Managing Editor of Marketing Pilgrim and he be dropping dope marketing knowledge on yo ass daily. Molly is a funny chick with a blog that now focuses on a bunch of girl shit like ‘cinnamon & brown sugar breakfast muffins’. Sadly, I’m more of a raspberry pop-tart guy.
@TheOnion v. @glenngabe: “NHL Reluctantly Signs Deal With Hockey To Continue As Their Sport Through 2016.” I mean, c’mon. How are you going to compete with shit like that?
@badbanana v. @erictpeterson: The Banana dropped a mere 3 tweets during this match and they were far below his normal high quality witty observations. Eric, however, spent most of his time, like, “engaging” with people. That may be Twitter best practices, but in a tournament this big it’s boring as shit
@thesulk v. @1918: I didn’t have time to really look at this match as @1918 tweeted this and totally distracted me for 6 hours. So I guess he won, I dunno.
@HubSpot v. @HelenASPopkin: Wanna be the next @chrisbrogan? Spend the next 2 weeks soaking up the knowledge at HubSpot. Oh, and then go get some clients.
@SteveMartinToGo v. @RudiShumpert: In a mind-bogglingly stunning upset Rudi beat out Steve Martin….yes, ‘that’ Steve Martin. Unfortunately this speaks more to the fact that Steve didn’t tweet once during the match-up, moreso than Rudi’s twitter acumen.
@jdharm v. @leeodden: I can’t explain it but I think the marble-mouth beat Lee Odden.
@jowyang v. @JudahWorldChampion: How do you beat the World Champion? You don’t. He decides if he’ll let you win. This time around Judah was too busy beating up local Bigfoots to tweet. We’re safer for that but at the sacrifice of the World Champion losing in this second round matchup
@adage v. @covati: Ad Age brought it steady-eddie stream of Madison Avenue mischief. Adam Covati brought….1 tweet?…1 tweet??????? He was probably too busy killing it at Argyle Social
@SethMacFarlane v. @gemsie: A particularly weak battle. Both combatants appear uninspired during the matchup which is amazing to me given the prize at stake here. Edge goes to Seth for tweeting a pic that confirms my belief that cats are soldiers of Satan.
@avinash v. @kaimac: Avinash is the embodiment of intelligence, engagement, grace, and encouragement. Kaimac is…ummm…well….errr….he looks for any opportunity to point out my obvious flaws.
@mediatwo v. @SocialMedia411: @mediatwo drew a tough second round matchup as the 411 continued to deliver a steady, but not overwhelming stream of great social media content that’s just off the beaten path.
@SteveNash v. @andybeal: Poor Steve must be busy paying basketball or something as he appeared to foul out on his tweeting during his matchup with the feisty Brit. Nonetheless the uke slingin’ renaissance man left nothing to chance as he kept his pedal to the metal with a steady stream of Twitter awesomeness.